Zest

Zest may refer to:

Food ingredient

Commercial product

Other

Zest (positive psychology)

In positive psychology, zest is one of the 24 strengths possessed by humanity. As a component of the virtue of courage, zest is defined as living life with a sense of excitement, anticipation, and energy. Approaching life as an adventure; such that one has “motivation in challenging situations or tasks”. Zest is essentially a concept of courage, and involves acquiring the motivation to complete challenging situations and tasks. Those who have zest exude enthusiasm, excitement and energy while approaching tasks in life. Hence, the concept of zest involves performing tasks wholeheartedly, whilst also being adventurous, vivacious and energetic. It discourages the focus on the negative views of psychology. It embraces a notion that one must observe people that "live well" in order to truly understand positive psychology. (For example, a Buddhist monk would be a preferred subject of observation compared to a college student.) Zestful people simply enjoy things more than people low in zestfulness. Zest is a positive trait reflecting a person’s approach to life with anticipation, energy, enthusiasm and excitement.

Zest (brand)

Zest is a brand name, or trademark, which Procter & Gamble introduced in 1955 with the slogan "For the first time in your life, feel really clean." Early commercials stated that Zest is not a soap, because it does not leave the sticky film that soap does. A 1970-era commercial illustrated this concept with an apparent demonstration in which two photographs of a person were each dipped in one of two bowls, one labeled "soap" and the other "Zest" — the one that came out of the "soap" bowl had a scummy coating whereas the one that came out of the "Zest" bowl had no such coating.

The brand experienced an uptick in sales in the 1980s and early 1990s, with the advertising slogan "you're not fully clean unless you're Zestfully clean!", coined by the BBDO sloganeer James Jordan. One commercial showed a teenage girl who used ordinary soap scratching her back against the metal pole of a school bus stop sign at her bus stop because her soap left a sticky film that she couldn't see but she could sure feel. While still scratching her back, the bus shows up. Yet another commercial featured NFL fullback Craig "Ironhead" Heyward promoting the Zest bodywash product: a liquid in a plastic bottle. Television commercials would incorporate the slogan as part of the jingle and end with someone displaying a towel with the "Zestfully clean" slogan on the back; these towels have often been given away in company promotions.